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How to Train Your Staff to Ask for Google Reviews

20 Conseils pour Obtenir Plus d'Avis Clients sur Google

Learn powerful strategies to train your team in requesting reviews, boost your online reputation, and attract more customers to your business.

How to Train Your Staff to Ask for Google Reviews: The Ultimate Guide

Let's cut to the chase.

You know Google reviews are gold for your business.

But here's the kicker: your staff is the secret weapon you're not using.

They're on the front lines, face-to-face with customers every day.

If they're not asking for reviews, you're leaving money on the table.

Plain and simple.

So, how do you turn your team into review-getting machines?

That's what we're diving into today.

No fluff, no BS, just actionable strategies to train your staff and skyrocket your Google reviews.

Let's get to it.

Why Google Reviews Matter (And Why Your Staff Should Care)

First things first.

Your team needs to understand why this matters.

Here's the deal:

  • 93% of customers read online reviews before buying
  • 91% of 18-34 year olds trust online reviews as much as personal recommendations
  • A one-star increase on Yelp can lead to a 5-9% increase in revenue


More reviews = more trust = more customers = more money in everyone's pocket.

It's that simple.

Your staff needs to get this.

It's not just about making the boss happy.

It's about growing the business, which benefits everyone.

More customers mean more job security, more opportunities for advancement, and potentially more tips or bonuses.

Make sure they understand the direct link between reviews and their own success.

The Biggest Hurdles (And How to Overcome Them)

Now, let's address the elephant in the room.

Your staff might be hesitant to ask for reviews.


  1. They feel awkward or pushy
  2. They don't know how to ask
  3. They forget in the heat of the moment
  4. They don't see the immediate benefit

Let's tackle these one by one.

1. Feeling Awkward or Pushy

This is the big one.

Nobody wants to feel like a sleazy salesperson.

The fix?

Reframe it.

It's not about being pushy.

It's about:

  • Helping the business grow
  • Giving satisfied customers a voice
  • Improving the experience for future customers

Teach your staff to see it as a natural part of great service, not an awkward add-on.

2. Not Knowing How to Ask

This is where training comes in.

Give your team scripts, practice scenarios, and plenty of feedback.

We'll dive deeper into this later.

3. Forgetting in the Moment

Make it part of the routine.

Just like "Would you like fries with that?", asking for a review should become second nature.

Use reminders, checklists, or even gamification to keep it top of mind.

4. Not Seeing the Immediate Benefit

Show them the results.

Share positive reviews in team meetings.

Celebrate milestones.

Consider incentives for top review-getters.

Make it real and tangible for your staff.

The Step-by-Step Training Plan

Alright, let's get into the nitty-gritty.

Here's how to turn your team into review-requesting pros.

Step 1: The Kick-Off Meeting

Get everyone together.

Explain the importance of reviews.

Share the stats we talked about earlier.

Make it clear: this is a priority for the business.

Step 2: Role-Playing Exercises

Practice makes perfect.

Set up scenarios:

  • Happy customer
  • Neutral customer
  • Busy customer
  • Slightly dissatisfied customer

Have your team practice asking for reviews in each situation.

Give feedback.

Rinse and repeat.

Step 3: Provide Scripts and Templates

Don't leave your staff hanging.

Give them the words to say.

Here are some examples:

  • "We're always looking to improve. Would you mind taking a moment to share your experience on Google?"
  • "Your feedback helps us serve you better. Could you leave us a quick Google review?"
  • "If you enjoyed your experience today, we'd love if you could let others know with a Google review."

Customize these for your business.

Make them feel natural, not robotic.

Step 4: Teach the Timing

Timing is everything.

Train your staff to spot the right moment:

  • After a positive interaction
  • When the customer expresses satisfaction
  • At the end of the transaction, but before they leave

The sweet spot is when the customer is happy but not in a rush.

Step 5: Provide the Tools

Make it easy for customers to leave reviews.

Give your staff:

  • QR codes that link directly to your Google review page
  • Review cards with simple instructions
  • A tablet or device customers can use on the spot

The easier you make it, the more reviews you'll get.

Step 6: Follow-Up Training

This isn't a one-and-done deal.

Schedule regular follow-ups:

  • Weekly team huddles
  • Monthly training refreshers
  • Quarterly review of strategies

Keep the momentum going.

Step 7: Monitor and Adjust

Track your progress.

See what's working and what's not.

Adjust your approach based on the results.

Maybe certain scripts work better than others.

Maybe some staff members have tricks that work well.

Share these insights with the whole team.

Advanced Strategies for Review Superstars

Want to take it to the next level?

Here are some pro tips:

1. Personalize the Ask

Train your staff to reference specific aspects of the customer's experience:

"I'm glad you enjoyed the new menu item. Would you mind sharing your thoughts in a Google review?"

This shows attentiveness and makes the request feel more genuine.

2. Use the Reciprocity Principle

People are more likely to do something for you if you've done something for them.

If a staff member goes above and beyond, that's the perfect time to ask for a review.

3. Make It About Helping Others

Frame the request as a way for the customer to help future patrons:

"Your review could really help other customers make informed decisions. Would you mind sharing your experience on Google?"

4. Address Concerns Proactively

If a customer had any issues that were resolved, acknowledge this:

"I'm glad we were able to sort out the [issue]. We'd appreciate if you could share your overall experience in a Google review."

This shows you value all feedback, not just praise.

5. Use Social Proof

Let customers know that others are leaving reviews:

"Many of our customers find Google reviews helpful. Would you mind adding your voice?"

6. Offer a Reason

People are more likely to comply with a request if given a reason:

"We're trying to improve our online presence to reach more customers like yourself. Would you be willing to leave us a Google review?"

7. Follow Up

If a customer agrees to leave a review but doesn't do it immediately, consider a follow-up:

"Just a friendly reminder about the Google review we discussed. Here's the link if you need it."

Be careful not to be pushy. One follow-up is usually enough.

Common Mistakes to Avoid

Let's talk about what not to do.

Avoid these pitfalls:

  1. Incentivizing reviews: This violates Google's policies and can get you in hot water.

  2. Asking only happy customers: This can be seen as review gating and is frowned upon.

  3. Pressuring customers: If they say no, respect that. Don't push.

  4. Ignoring negative feedback: Address concerns before asking for a review.

  5. Making it complicated: The easier it is to leave a review, the more likely customers will do it.

  6. Forgetting to train new staff: Make review requests part of your onboarding process.

  7. Neglecting to respond to reviews: Train your staff on how to respond to reviews, both positive and negative.

Measuring Success

How do you know if your training is working?

Track these metrics:

  1. Number of new reviews: This is the obvious one. Are you seeing an increase?

  2. Average star rating: Is it going up?

  3. Review frequency: Are you getting reviews more consistently?

  4. Staff participation: Which team members are getting the most reviews?

  5. Customer feedback: Are customers mentioning specific staff members in reviews?

  6. Conversion rate: Are more reviews leading to more business?

Use these insights to refine your training and recognize top performers.

Keeping the Momentum Going

The initial excitement will wear off.

Here's how to keep your team engaged long-term:

  1. Regular updates: Share review stats in team meetings.

  2. Celebrate wins: Recognize staff members who get great reviews.

  3. Continuous learning: Share new strategies and best practices.

  4. Address challenges: If certain staff members are struggling, offer additional support.

  5. Refresh training: Do periodic role-playing exercises to keep skills sharp.

  6. Stay current: Keep up with changes in Google's review policies and update your training accordingly.

  7. Get feedback: Ask your staff what's working and what's not. They're on the front lines, after all.

FAQs: Your Burning Questions, Answered

Q: Won't asking for reviews annoy our customers?

A: Not if done right. If you've provided great service, most customers are happy to help. It's all in the approach.

Q: What if we get negative reviews?

A: Negative reviews happen. They're an opportunity to show great customer service. Train your staff on how to respond professionally and address concerns.

Q: How often should we ask for reviews?

A: There's no hard rule, but a good guideline is to ask after every positive interaction. Just don't bombard repeat customers.

Q: Should we ask for reviews on other platforms too?

A: Google reviews should be your priority, but don't ignore other platforms your customers use. Just be careful not to overwhelm customers with too many requests.

Q: What if a staff member is consistently not asking for reviews?

A: First, try to understand why. Are they uncomfortable? Forgetful? Address the root cause with additional training or support.

The Bottom Line: Your Staff, Your Secret Weapon

Here's the deal.

Your staff is the key to unlocking a flood of positive Google reviews.

But they need the right training, tools, and motivation.

Implement these strategies consistently, and you'll see results.

More reviews.

Better ratings.

Increased visibility.

And ultimately, more customers walking through your door.

Remember, this isn't a one-time thing.

It's an ongoing process.

Keep training, keep refining, keep improving.

Your Google reviews will thank you for it.

Now get out there and start training your review-getting dream team.


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