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How to Ask for Google Reviews + Templates

20 Conseils pour Obtenir Plus d'Avis Clients sur Google

Learn effective strategies for asking customers for Google reviews. Including our Email and SMS Templates.

How to Ask for Google Reviews + Templates

Introduction: The Importance of Google Reviews

In today's digital age, online reviews play a crucial role in influencing consumer decisions. Whether booking a hotel, buying a new gadget, or choosing a restaurant, Google reviews are often the first point of reference. According to a study by BrightLocal, 87% of consumers read online reviews for local businesses in 2023, highlighting their significance. For businesses, Google reviews not only build credibility but also improve local SEO, making it easier for potential customers to find you.

Why Google Reviews Matter for Your Business

Building Trust and Credibility

Positive Google reviews serve as social proof, demonstrating to potential customers that others have had good experiences with your business. This builds trust and encourages new customers to choose your services over competitors. A strong presence of positive reviews can significantly enhance your business’s credibility and trustworthiness.

Enhancing Local SEO

Google reviews directly impact your local search rankings. Businesses with more positive reviews are likely to appear higher in search results, increasing visibility and driving more traffic to your site. According to Moz, review signals account for approximately 15.44% of how Google ranks a local business.

Providing Valuable Feedback

Reviews offer insights into what your business is doing well and areas that need improvement. This feedback loop is invaluable for continually enhancing customer experience and service quality. Regularly analyzing reviews can help identify patterns and common issues, allowing for targeted improvements.

When to Ask for Google Reviews

After a Positive Interaction

The best time to ask for a review is immediately after a positive customer interaction. This could be after a purchase, a successful service delivery, or a pleasant dining experience. The positive emotions are fresh, making customers more likely to leave a favorable review.

During Milestone Celebrations

Celebrate customer milestones such as anniversaries, the completion of a significant project, or reaching a membership milestone. These moments are perfect opportunities to request a review as they are tied to positive sentiments and a sense of achievement.

After Product Updates or Releases

When you release a new product or update an existing one, customers are eager to share their experiences. Asking for reviews during these times can provide valuable feedback for future improvements. It also demonstrates that you value their opinions on new developments.

Who to Ask for Reviews

Loyal Customers

Start with your most satisfied and loyal customers. They are more likely to take the time to write a positive review and have a vested interest in your success.

Customers Who Have Given Positive Feedback

Identify customers who have provided positive feedback through other channels, such as email surveys or in-person compliments. These individuals are already inclined to speak well of your business.

Engaged Social Media Followers

Your active social media followers are great candidates for reviews. They are already engaged with your brand and are likely to share their positive experiences publicly.

How to Ask for Google Reviews

Email Requests

Email is a reliable and effective way to ask for reviews. Ensure your email is personalized, polite, and includes a direct link to your Google review page.

Casual Email Request

Subject: We'd Love Your Feedback on [Your Business Name]

Hi [Customer's Name],

We hope you're enjoying your [product/service] from [Your Business Name]. Your satisfaction is our top priority, and we always strive to provide the best experience possible.

If you have a moment, we would greatly appreciate it if you could leave us a Google review. Your feedback helps us improve and assists future customers in making informed decisions.

[Insert Direct Link to Google Review Page]

Thank you for your support!

Best regards, [Your Name] > [Your Position]

Formal Email Request for Professional Services

Subject: Your Feedback is Valuable to Us

Dear [Customer's Name],

At [Your Business Name], we take pride in providing exceptional service. We hope your recent experience met your expectations. If you could spare a few minutes, we would be grateful if you could share your thoughts in a Google review. Your feedback is invaluable to our continuous improvement.

[Insert Direct Link to Google Review Page]

Thank you for your time and consideration.

Sincerely, [Your Name] > [Your Position]

Friendly Follow-Up Email

Subject: How Did We Do?

Hi [Customer's Name],

We enjoyed serving you recently and hope you are pleased with [product/service]. Could you take a moment to share your experience on Google? Your feedback helps us grow and improve.

[Insert Direct Link to Google Review Page]

Thanks for your continued support!

Best, [Your Name] > [Your Position]

SMS Requests

For a younger demographic or mobile-first users, SMS is an excellent option. Keep the message short, polite, and include the review link.

Casual SMS Request

Hi [Customer's Name],

Thanks for choosing [Your Business Name]. We hope you're happy with your [product/service]. Could you take a moment to share your experience on Google? Here's the link: [Insert Direct Link]

Thanks for your support! [Your Business Name]

Formal SMS Request

Hi [Customer's Name],

We hope you enjoyed your recent visit to [Your Business Name]. We'd love to hear your feedback. Please leave us a Google review: [Insert Direct Link]

Thank you! [Your Business Name]

Friendly SMS Follow-Up

Hi [Customer's Name],

Your feedback matters to us at [Your Business Name]. Could you please leave a quick review on Google? Here's the link: [Insert Direct Link]

Thanks for helping us improve! [Your Business Name]

In-Person Requests

Face-to-face interactions provide a unique opportunity to ask for reviews. After a positive interaction, ask your customers if they wouldn't mind leaving a review on Google.

In-Person Request Template

Hi [Customer's Name], we're glad to hear you enjoyed your visit. Would you consider leaving us a Google review? Your feedback helps others know what to expect and supports our business. Thank you!

On Your Website

Include a call-to-action on your website, such as a banner, pop-up, or dedicated 'Review Us' page with a link to your Google review page.

Website Banner Template

Enjoying our service? We'd love to hear from you! Let others know about your experience by leaving a Google review. Click here to share your thoughts!

Social Media Requests

Leverage your social media platforms to ask for reviews. Include a direct link and a clear call-to-action.

Social Media Post Template

Loving our [product/service]? Share your experience with us by leaving a Google review! Your feedback helps us improve and assists future customers. [Insert Direct Link]

Live Chat Requests

If you use live chat on your website, this can be a great moment to ask for a review, especially after resolving an issue or answering a question.

Live Chat Template

Thank you for chatting with us today! If you're satisfied with our service, would you consider leaving a Google review? Your feedback helps us improve. [Insert Direct Link]

What to Avoid When Asking for Google Reviews

Do Not Offer Incentives

Offering incentives for reviews is against Google's policies and can result in penalties. Focus on genuine, voluntary feedback instead. Authentic reviews build more trust and credibility than incentivized ones.

Do Not Write Fake Reviews

Fake reviews can damage your credibility and lead to penalties. Authentic reviews are more valuable and build trust with potential customers. Always strive for honest feedback from genuine customers.

Do Not Ask for Reviews En Masse

Avoid sending mass review requests. Personalize your approach to make each customer feel valued and appreciated. Personalized requests are more likely to result in positive responses.


Google reviews are a powerful tool for building trust, improving local SEO, and gaining valuable customer feedback. By asking for reviews in a respectful and strategic manner, you can enhance your online reputation and attract more customers.

Ready to take your review management to the next level? Sign up with Reviumi today and let our AI-powered platform help you gather and manage authentic Google reviews, enhancing your customer experience and online visibility.


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